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Pixel pitch: start with your audience.

Put viewing distance, screen dimensions and content at the center of your selection.

Map the viewing positions

Identify the nearest and typical audience positions rather than relying on the room size alone. Consider whether viewers will read small text or primarily watch large images.

Review the intended content

Compare candidate displays using representative content at realistic viewing distances. Screen size, source resolution and the display configuration all affect the result.

Balance the complete project

Discuss the budget together with the installation and service requirements. Avoid selecting a display from a single specification in isolation.

Bring your project into focus.

A clear brief makes the next conversation more useful. Share your application, installation setting and the information you already have.

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